Another triump for Party Poker: GVC buys Ladbrokes
Party Poker's parent company completes the acquisition of Ladbrokes betting office and online poker rooms, increasing its share of the global poker market.
Party Poker's parent company buys six new poker brands
The online poker room of Party Poker has been transformed into a part of the GVC holding more than two years ago, with very positive changes, and it will certainly have a positive impact on the acquisition of its parent company. GVC holding bought Ladbrokes for 4 billion pounds, which includes not only 3,500 bookmakers and 25,000 employees, but also online Ladbrokes.com, Coral, Gala Bingo, Eurobet or Betdaq.
In spite of the initial concerns over more than two years ago about Party Poker's new owner (GVC originally competed with the PokerStars parent company, Amaya), GVC has made it a key part of its online poker business and had made huge investments in the online platform and in the new live circuit, and the results of the last two years show that it was definitely not the bad way.
By acquiring Ladbrokes, GVC adds to its portfolio six active online poker rooms currently running on the iPoker network. Ladbrokes.com and Coral Poker operate under British and Gibraltar licenses, and Ladbrokes is also licensed in Belgium. The company also runs Sportium.ES, one of the few active skins on iPoker Spain.
Merge or not to merge?
What exactly the new owner plans to do with these brands, we do not yet know, but it can definitely help in the further growth of his online poker brands. GVC can run new brands next to their current playrooms. The company now operates separately Bwin and Party Poker, but these poker rooms have the same player pool. If players in the pools of Ladbrokes poker rooms were transferred to the GVC pools, the traffic could be significantly increased.
But the company can benefit from new brands even if it leaves them on their current network. With thousands of stone branches and new websites, they can reach a large number of customers and convince them of their poker philosophy. In addition, the company can also offer live tournament tickets at new gaming venues and also help partypoker LIVE.
18+ Play responsibly. Gambling can be addictive. Play accordingly to the applicable laws of your jurisdiction.